{"id":37077,"date":"2019-05-20T17:19:31","date_gmt":"2019-05-20T09:19:31","guid":{"rendered":"http:\/\/www.codingtech.cn\/?p=37077"},"modified":"2019-08-19T11:22:07","modified_gmt":"2019-08-19T03:22:07","slug":"%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96seo%e6%80%8e%e4%b9%88%e5%81%9a%ef%bc%9fseo%e6%96%b0%e6%89%8b%e5%85%a5%e9%97%a8%e5%bf%85%e7%9c%8b%e6%95%99%e7%a8%8b","status":"publish","type":"post","link":"https:\/\/www.codingtech.cn\/?p=37077","title":{"rendered":"\u641c\u7d22\u5f15\u64ce\u4f18\u5316SEO\u600e\u4e48\u505a\uff1fSEO\u65b0\u624b\u5165\u95e8\u5fc5\u770b\u6559\u7a0b"},"content":{"rendered":"<h4><strong>\u641c\u7d22\u5f15\u64ce\u4f18\u5316SEO\u662f\u4ec0\u4e48\uff1f<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>\u6570\u5b57\u8425\u9500\u4e2d\u4e00\u4e2a\u91cd\u8981\u7684\u5927\u7c7b\u5c31\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff0c\u5b83\u7684\u82f1\u6587\u5168\u79f0\u4e3aSearch Engine Optimization\uff0c\u5e38\u5e38\u88ab\u7b80\u5199\u4e3aSEO.<\/p>\n<p>&nbsp;<\/p>\n<p>\u6839\u636e\u767e\u79d1\u7684\u5b9a\u4e49\uff0c\u641c\u7d22\u5f15\u64ce\u4f18\u5316SEO\u662f\u901a\u8fc7\u4e86\u89e3\u641c\u7d22\u5f15\u64ce\u7684\u8fd0\u4f5c\u89c4\u5219\u6765\u8c03\u6574\u7f51\u7ad9\uff0c\u63d0\u9ad8\u76ee\u6807\u7f51\u7ad9\u5728\u641c\u7d22\u5f15\u64ce\u5185\u6392\u540d\uff0c\u65e2\u63d0\u5347\u5173\u952e\u8bcd\u6392\u540d\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a class=\"dt-single-image\" href=\"http:\/\/www.codingtech.cn\/wp-content\/uploads\/2019\/05\/seo-1.jpg\" data-dt-img-description=\"\"><img loading=\"lazy\" class=\"size-full wp-image-37078 aligncenter\" src=\"http:\/\/www.codingtech.cn\/wp-content\/uploads\/2019\/05\/seo-1.jpg\" alt=\"seo-1\" width=\"742\" height=\"557\" srcset=\"https:\/\/www.codingtech.cn\/wp-content\/uploads\/2019\/05\/seo-1.jpg 742w, https:\/\/www.codingtech.cn\/wp-content\/uploads\/2019\/05\/seo-1-300x225.jpg 300w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u60a8\u7684\u7f51\u7ad9\u9700\u8981\u641c\u7d22\u5f15\u64ce\u4f18\u5316SEO\u5417\uff1f<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>\u641c\u7d22\u5f15\u64ce\u662f\u5927\u591a\u6570\u7528\u6237\u5230\u8fbe\u60a8\u7f51\u7ad9\u5fc5\u987b\u7ecf\u8fc7\u7684\u9014\u5f84\uff0c\u4f8b\u5982\u767e\u5ea6\u548c\u641c\u72d7\u7b49\u7b49\u3002\u800c\u641c\u7d22\u5f15\u64ce\u6700\u6709\u4ef7\u503c\u7684\u5730\u65b9\u5728\u4e8e\u6d41\u91cf\u662f\u6709\u9488\u5bf9\u6027\u7684\uff0c\u5ba2\u6237\u901a\u5e38\u662f\u56e0\u4e3a\u6709\u9700\u6c42\u624d\u4f1a\u53bb\u641c\u7d22\u8be5\u5173\u952e\u8bcd\uff0c\u5982\u679c\u8fd9\u65f6\u60a8\u63d0\u4f9b\u7684\u4fe1\u606f\u81ea\u52a8\u51fa\u73b0\u5728\u641c\u7d22\u5f15\u64ce\u4e0a\uff0c\u63d0\u4f9b\u4ed6\u60f3\u77e5\u9053\u7684\u8d44\u8baf\uff0c\u751a\u81f3\u5c06\u60a8\u7684\u7f51\u9875\u6587\u7ae0\u52a0\u5165\u5230\u5979\u4eec\u7684\u6536\u85cf\u4e2d\uff0c\u4fbf\u80fd\u4f7f\u60a8\u7684\u7f51\u7ad9\u4e0e\u5ba2\u6237\u4e4b\u95f4\u5efa\u7acb\u8054\u7cfb\uff0c\u4fc3\u8fdb\u4e0b\u4e00\u6b65\u7684\u8f6c\u5316\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u7531\u6b64\u53ef\u4ee5\u5f52\u7eb3\u51fa\uff0c\u60a8\u7f51\u7ad9\u5fc5\u987b\u64cd\u4f5c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u539f\u56e0\uff1a<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u5927\u5e45\u964d\u4f4e\u5e7f\u544a\u9884\u7b97<\/li>\n<li>\u53d7\u4f17\u7cbe\u786e<\/li>\n<li>\u5ba3\u4f20\u66dd\u5149\u66f4\u6301\u4e45\uff0c\u8d44\u6e90\u6295\u5165\u4e0d\u767d\u8d39<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><strong>\u641c\u7d22\u5f15\u64ce\u4f18\u5316SEO\u5e94\u8be5\u600e\u4e48\u505a\uff1f<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>SEO\u6709\u5f88\u591a\u64cd\u4f5c\u65b9\u5f0f\uff0c\u4e3b\u8981\u5206\u4e3a\u6280\u672f\u5bfc\u5411\u7684Technical SEO\u4ee5\u53ca\u4f7f\u7528\u8005\u9700\u6c42\u5bfc\u5411\u7684Content Strategy\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u6280\u672fSEO\u5373\u900f\u8fc7\u7f51\u7ad9\u4f18\u5316\uff0c\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u8bfb\u61c2\u4f60\u7684\u7f51\u7ad9\u7ed3\u6784\uff0c\u68c0\u7d22\u5185\u5bb9\uff0c\u8fd8\u6709\u8bc4\u4f30\u4f60\u7684\u7f51\u7ad9\u6743\u91cd\u3002<br \/>\n\u641c\u7d22\u5f15\u64ce\u662f\u806a\u660e\u7684\uff0c\u4f46\u4ed6\u4eec\u4ecd\u7136\u9700\u8981\u5e2e\u52a9\u3002\u5c31\u50cf\u83dc\u5355\u9700\u8981\u5206\u7c7b\uff0c\u5e2e\u52a9\u4f60\u5728\u70b9\u83dc\u7684\u65f6\u5019\u66f4\u5feb\u627e\u5230\u81ea\u5df1\u9700\u6c42\u65f6\u53ef\u4ee5\u9009\u62e9\u7684\u9009\u9879\uff0c\u641c\u5bfb\u5f15\u64ce\u4e5f\u9700\u8981\u88ab\u5e2e\u52a9\uff01<\/p>\n<p>&nbsp;<\/p>\n<p>\u6b63\u786e\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u53ef\u4ee5\u5e26\u6765\u66f4\u591a\u7684\u7f51\u7ad9\u6d41\u91cf\u4e0e\u66dd\u5149\uff0c\u800c\u9519\u8bef\u7684 SEO \u64cd\u4f5c\uff0c\u6bd4\u5982\u9ed1\u5e3d SEO \u6216\u7070\u5e3d SEO\uff0c\u53ef\u80fd\u4f1a\u5bfc\u81f4\u4f60\u7684\u7f51\u7ad9\u5728\u641c\u5bfb\u5f15\u64ce\u4e0a\u88ab\u9690\u85cf\uff0c\u6216\u88ab\u964d\u4f4e\u641c\u7d22\u7ed3\u679c\u7684\u53ef\u89c1\u6027\uff0c\u8ba9\u4f60\u5931\u53bb\u83b7\u5f97\u8425\u6536\u7684\u673a\u4f1a\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4f46SEO \u4e0d\u53ea\u662f\u9700\u8981\u628a\u7f51\u7ad9\u505a\u6210\u4e00\u4e2a\u641c\u7d22\u5f15\u64ce (search engine friendly) \u53cb\u5584\u7684\u7f51\u7ad9\uff0c\u8ba9\u7f51\u7ad9\u63d0\u5347\u4f7f\u7528\u8005\u7684\u4f53\u9a8c (UX, User Experience) \u4e5f\u662f\u5f88\u91cd\u8981\u7684\u65b9\u5f0f\uff01\u56e0\u6b64\u5185\u5bb9\u8425\u9500\u7b56\u7565(Content Strategy)\u4e5f\u662f\u5f71\u54cd\u9875\u9762\u51fa\u73b0\u5728\u641c\u5bfb\u5f15\u64ce\u7ed3\u679c\u6392\u540d\u7684\u91cd\u8981\u56e0\u7d20\uff0c\u8d8a\u88ab\u641c\u5bfb\u5f15\u64ce\u5224\u65ad\u662f\u80fd\u63d0\u4f9b\u4ef7\u503c\u7684\u5185\u5bb9\uff0c\u6392\u540d\u5c31\u8d8a\u9ad8\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u64cd\u4f5cSEO\u9700\u8981\u5b66\u54ea\u4e9b\u4e1c\u897f\uff1f<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>SEO\u662f\u4e00\u95e8\u535a\u5927\u7cbe\u6df1\u7684\u5b66\u95ee\uff0c\u5f88\u591a\u65f6\u5019\u4e0d\u4f46\u6ca1\u6709\u6807\u51c6\u7b54\u6848\uff0c\u641c\u7d22\u5f15\u64ce\u7684\u6f14\u7b97\u6cd5\u66f4\u4f1a\u4e0d\u65ad\u66f4\u65b0\uff0c\u8981\u8bfb\u61c2\u5c31\u5f97\u82b1\u8d39\u5f88\u591a\u65f6\u95f4\u4e86\u3002\u4f46\u8fd9\u4e0d\u4ee3\u8868\u5165\u95e8\u8005\u5c31\u9700\u8981\u6050\u614c\uff0c\u4f60\u53ef\u4ee5\u4ece\u4e0b\u9762\u56db\u4e2a\u65b9\u9762\u5f00\u59cb\u4e86\u89e3\uff1a<\/p>\n<p>&nbsp;<\/p>\n<p><strong>1. \u5173\u952e\u5b57\u89c4\u5212\u4e0e\u5185\u5bb9\u7b56\u7565<\/strong><br \/>\n\u8d8a\u80fd\u63d0\u4f9b\u4f7f\u7528\u8005\u4ef7\u503c\u7684\u7f51\u7ad9\u4f1a\u88ab\u6392\u540d\u5230\u8d8a\u524d\u9762\u3002\u641c\u7d22\u610f\u56fe(Search Intent)\u7684\u5206\u6790\u662f\u505a\u6574\u4f53SEO \u4e0e\u4e3b\u9898\u89c4\u5212\u975e\u5e38\u91cd\u8981\u7684\u4e00\u90e8\u5206\uff0c\u642d\u914d\u5173\u952e\u5b57\u5206\u6790\u5de5\u5177\u548c\u7ade\u4e89\u8005\u7684\u5206\u6790\u7814\u7a76\u4f7f\u7528\u8005\u9700\u8981\u7684\u5185\u5bb9\uff0c\u4ee5\u62df\u5b9a\u5173\u952e\u5b57\u4e0e\u5185\u5bb9\u7b56\u7565\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>2. \u7f51\u7ad9\u7ed3\u6784<\/strong><br \/>\n\u826f\u597d\u7684\u7f51\u7ad9\u7a0b\u5f0f\u8bbe\u8ba1\u80fd\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u68c0\u7d22\u7f51\u7ad9\uff0c\u5982\u7f51\u57df\u4e0e\u5b50\u76ee\u5f55\u89c4\u5212\u3001\u8bed\u7cfb\u5730\u533a\u89c4\u5212\u3001\u8bed\u610f\u6807\u8bb0\u3001\u7981\u6b62\u7d22\u5f15\u6216\u722c\u866b\u3001Sitemap\u63d0\u4ea4\uff0c\u5b9a\u671f\u8ffd\u8e2a\u7f51\u7ad9\u7684\u4f53\u9a8c\uff0c\u4f7f\u641c\u7d22\u5f15\u64ce\u8ba4\u53ef\u7f51\u7ad9\u7684\u54c1\u8d28\u548cUX\uff0c\u5982\u6863\u6848\u7ba1\u7406\u3001\u6539\u5584\u8df3\u51fa\u7387\u3001\u5904\u7406404\u9519\u8bef\u3001\u884c\u52a8\u7248\u4f18\u5316\u3001\u7f51\u9875\u4f53\u68c0\u3001\u6d41\u91cf\u5206\u6790\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>3. \u7f51\u9875\u4f18\u5316 On-Page SEO<\/strong><br \/>\n\u5f53\u4f60\u5199\u5b8c\u4e00\u7bc7\u597d\u7684\u6587\u7ae0\u65f6\uff0c\u8981\u77e5\u9053\u8fd9\u7bc7\u6587\u7ae0\u4e0d\u80fd\u53ea\u6709\u8bfb\u8005\u89c9\u5f97\u597d\uff0c\u8981\u8fde\u641c\u7d22\u5f15\u64ce\u90fd\u89c9\u5f97\u597d\uff0c\u4f60\u7684\u6587\u7ae0\u624d\u80fd\u51fa\u73b0\u5728\u9996\u9875\uff0c\u56e0\u6b64\u6587\u7ae0\u7684on page seo\u662f\u5fc5\u8981\u7684\uff0c\u4ee5\u4e0b\u63d0\u4f9b\u5165\u95e8SEO\u4f18\u5316\u6559\u5b66\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #000000;\">\u6807\u9898\u4e0e\u6587\u7ae0\u9996\u6bb5\u653e\u5165\u5173\u952e\u5b57<\/span><\/strong><br \/>\n\u6807\u9898\u7684\u91cd\u8981\u6027\u81ea\u7136\u4e0d\u7528\u8bf4\uff0c\u8981\u6ce8\u610f\u7684\u662f\u6bcf\u7bc7\u6587\u7ae0\u7684\u524d100\u5b57\u6743\u91cd\u5360\u6bd4\u6bd4\u8f83\u9ad8\uff0c\u56e0\u6b64\u5728\u6587\u7ae0\u5f00\u5934\u53ef\u4ee5\u9002\u5f53\u52a0\u5165\u4e0e\u6587\u7ae0\u5185\u5bb9\u76f8\u5173\u7684\u5173\u952e\u5b57\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #000000;\">\u5584\u7528Heading\u6807\u7b7e<\/span><\/strong><br \/>\n\u5f53\u5199\u5b8c\u4e00\u7bc7\u6587\u7ae0\u65f6\uff0c\u8981\u600e\u9ebd\u5b89\u6392H1\u3001H2\u3001H3\u5462\uff0cHeading\u6807\u7b7e\u4e5f\u8981\u9002\u65f6\u7684\u63d2\u5165\u4e3b\u5173\u952e\u5b57\u53ca\u76f8\u5173\u5173\u952e\u5b57\uff0c\u73b0\u5728\u5e76\u6ca1\u6709\u8bf4\u591a\u5c11\u4e2a\u5b57\u624d\u80fd\u63d2\u5165\u4e00\u4e2a\u5173\u952e\u5b57\u7684\u89c4\u5b9a\uff0c\u4f46\u662f\u8981\u8bb0\u4f4f\u4e00\u4e2a\u539f\u5219\uff0c\u4ee5\u9605\u8bfb\u8005\u7684\u611f\u53d7\u4e3a\u4e3b\uff0c\u771f\u7684\u4e0d\u80fd\u585e\u5c31\u4e0d\u8981\u786c\u585e\u5173\u952e\u5b57\uff0c\u6709\u65f6\u5019\u786c\u585e\u53cd\u800c\u4f1a\u8ba9\u8bfb\u8005\u975e\u5e38\u4e0d\u6613\u8bfb\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #000000;\">SEO\u53cb\u5584\u7684\u7f51\u5740(slug)<\/span><\/strong><br 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#000000;\">\u5185\u5bb9<\/span><\/strong><br \/>\n\u5185\u5bb9\u65b9\u9762\u53ef\u5584\u7528\u76f8\u5173\u4e3b\u9898\u5173\u952e\u5b57\u3001\u8bbe\u8ba1\u8db3\u591f\u7684\u5185\u5bb9\u957f\u5ea6\u8ddf\u6df1\u5ea6\u6765\u4f7f\u5185\u5bb9\u4e30\u5bcc\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>4. \u7ecf\u8425\u5185\u5916\u90e8\u94fe\u63a5(Off-Page SEO)<\/strong><br \/>\n\u5728\u7ad9\u5185\u63d0\u4f9b\u4e0e\u4e3b\u9898\u76f8\u5173\u7684\u94fe\u63a5\u3001\u88ab\u793e\u7fa4\u5206\u4eab\u94fe\u63a5\u4ee5\u53ca\u5168\u9762\u6027\u7684\u5916\u90e8\u5a92\u4f53\u4e0e\u94fe\u63a5\u5efa\u7acb\uff0c\u80fd\u63d0\u9ad8\u641c\u7d22\u5f15\u64ce\u8ba4\u5b9a\u7f51\u7ad9\u7684\u77e5\u540d\u5ea6\u3001\u76f8\u5173\u6027\u3001\u53ef\u4fe1\u5ea6\u548c\u6743\u91cd\u3002\u89c4\u5212\u597d\u6574\u4f53\u7f51\u7ad9\u7684\u6743\u91cd\uff0c\u627e\u51fa\u6765\u5173\u952e\u7684cornerstone 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