{"id":37166,"date":"2019-06-12T17:25:34","date_gmt":"2019-06-12T09:25:34","guid":{"rendered":"http:\/\/www.codingtech.cn\/?p=37166"},"modified":"2023-08-02T19:06:51","modified_gmt":"2023-08-02T11:06:51","slug":"%e5%be%ae%e4%bf%a1%e8%bf%90%e8%90%a5%e6%95%99%e7%a8%8b%e4%b9%8b%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%ef%bc%9a%e5%a6%82%e4%bd%95%e5%9c%a8%e5%be%ae%e4%bf%a1%e4%b8%8a%e5%81%9a%e5%b9%bf%e5%91%8a%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.codingtech.cn\/?p=37166","title":{"rendered":"\u5fae\u4fe1\u8fd0\u8425\u6559\u7a0b:\u600e\u4e48\u5728\u5fae\u4fe1\u4e0a\u6295\u653e\u5e7f\u544a\uff1f"},"content":{"rendered":"<p>\u57282018\u5e74\u5e74\u521d\uff0c\u5fae\u4fe1\u7684\u603b\u7528\u6237\u6570\u5c31\u5df2\u7ecf\u8fbe\u523010\u4ebf\u3002\u8fd9\u8bf4\u660e\u5fae\u4fe1\u5df2\u6210\u4e3a\u4e2d\u56fd\u4eba\u751f\u6d3b\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002\u6709\u4eba\u5c31\u6709\u5e02\u573a\u4ef7\u503c\u3002\u8fd1\u5e74\u6765\uff0c\u54c1\u724c\u90fd\u5f00\u59cb\u63a2\u7d22\u5fae\u4fe1\u8425\u9500\u6a21\u5f0f\uff0c\u5229\u7528\u76ee\u524d\u5fae\u4fe1\u7684\u7279\u70b9\u548c\u5f00\u653e\u7684API\u63a5\u53e3\uff0c\u4ed6\u4eec\u4f7f\u7528\u7684\u5fae\u4fe1\u8425\u9500\u6a21\u5f0f\u5df2\u7ecf\u53d8\u5f97\u66f4\u52a0\u6210\u719f\u3002\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u8ba8\u8bba\u5982\u4f55\u5229\u7528\u5fae\u4fe1\u5e7f\u544a\u6765\u8fbe\u5230\u8425\u9500\u76ee\u7684\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><strong>\u4ec0\u4e48\u662f\u5fae\u4fe1\u5e7f\u544a\uff1f<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\u5728\u5fae\u4fe1\u4e0a\u53ef\u4ee5\u63a8\u5e7f\u60a8\u7684\u7ebf\u4e0a\u5546\u54c1,\u627e\u5230\u9002\u5408\u81ea\u5df1\u7684\u5e7f\u544a\u6295\u653e\u65b9\u6848,\u4e3a\u60a8\u5e26\u6765\u66f4\u591a\u5ba2\u6237.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><strong>\u5fae\u4fe1\u5e7f\u544a\u7684\u7c7b\u578b<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\u5fae\u4fe1\u5e7f\u544a\u5206\u4e3a\u4e09\u79cd\u7c7b\u578b\uff0c\u5206\u522b\u662f:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u5fae\u4fe1\u6a2a\u5e45\u5e7f\u544a<\/li>\n<li>\u5fae\u4fe1\u670b\u53cb\u5708\u5e7f\u544a<\/li>\n<li>\u7f51\u7ea2\uff08KOL\uff09\u63a8\u5e7f<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a class=\"dt-single-image\" href=\"http:\/\/www.codingtech.cn\/wp-content\/uploads\/2019\/06\/wechat-ads-2.jpg\" data-dt-img-description=\"\"><img loading=\"lazy\" class=\"aligncenter wp-image-37168 size-medium\" src=\"http:\/\/www.codingtech.cn\/wp-content\/uploads\/2019\/06\/wechat-ads-2-300x283.jpg\" alt=\"wechat-ads-2\" width=\"300\" height=\"283\" srcset=\"https:\/\/www.codingtech.cn\/wp-content\/uploads\/2019\/06\/wechat-ads-2-300x283.jpg 300w, https:\/\/www.codingtech.cn\/wp-content\/uploads\/2019\/06\/wechat-ads-2.jpg 764w\" sizes=\"(max-width: 300px) 100vw, 300px\" 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data-dt-img-description=\"\"><img loading=\"lazy\" class=\"size-full wp-image-37169 aligncenter\" src=\"http:\/\/www.codingtech.cn\/wp-content\/uploads\/2019\/06\/wechat-ads-3.jpg\" alt=\"wechat-ads-3\" width=\"777\" height=\"547\" srcset=\"https:\/\/www.codingtech.cn\/wp-content\/uploads\/2019\/06\/wechat-ads-3.jpg 777w, https:\/\/www.codingtech.cn\/wp-content\/uploads\/2019\/06\/wechat-ads-3-300x211.jpg 300w\" sizes=\"(max-width: 777px) 100vw, 777px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u6807\u51c6\u6a2a\u5e45\u5e7f\u544a\u5305\u542b3\u4e2a\u5143\u7d20<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\u4f4d\u7f6e\uff1a\u6a2a\u5e45\u5e7f\u544a\u4f4d\u4e8e\u7531\u5fae\u4fe1\u5b98\u65b9\u5e10\u53f7\u64b0\u5199\u7684\u6587\u7ae0\u7684\u5e95\u90e8\u3002<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>\u5e7f\u544a\u6a2a\u5e45\uff1a\u6b64\u5e7f\u544a\u5305\u542b\u5fbd\u6807\uff0c\u5e10\u6237\u540d\u79f0\u548c\u6807\u9898\u3002\u5b83\u5c06\u6253\u5f00\u4e00\u4e2a\u65b0\u9875\u9762\uff0c\u5176\u4e2d\u5305\u542b\u6709\u5173\u4ea7\u54c1\u7684\u5176\u4ed6\u4fe1\u606f\u3002<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>Call to Action\u6309\u94ae\uff1aCall to Action\u6309\u94ae\u5c06\u7528\u6237\u5e26\u5230\u53e6\u4e00\u4e2a\u767b\u5f55\u9875\u9762\u4ee5\u9f13\u52b1\u8f6c\u5316\u3002<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><strong>KOL\u6a2a\u5e45<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u8fd9\u662f\u4e00\u79cd\u76f8\u5bf9\u8f83\u65b0\u7684\u6a2a\u5e45\u5e7f\u544a\uff0c\u9700\u8981\u5e7f\u544a\u5546\u548c\u5b98\u65b9\u5e10\u6237\u4e4b\u95f4\u7684\u534f\u4f5c\u3002\u5e7f\u544a\u5546\u548c\u5b98\u65b9\u5e10\u6237\u90fd\u5fc5\u987b\u5c31\u6bcf\u4e2a\u89c6\u56fe\u652f\u4ed8\u7684\u8d39\u7528\u548c\u5e7f\u544a\u7684\u603b\u663e\u793a\u6b21\u6570\u8fbe\u6210\u534f\u8bae\u3002\u8fd9\u4e9b\u6a2a\u5e45\u5e7f\u544a\u8981\u5927\u5f97\u591a\uff0c\u5e76\u4e14\u94fe\u63a5\u5230\u5fae\u4fe1\u4e2d\u7684HTML5\u9875\u9762\uff0c\u800c\u4e0d\u662f\u5c06\u7528\u6237\u5e26\u5230\u5fae\u4fe1\u5e94\u7528\u4e4b\u5916\u4ee5\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u4f7f\u7528\u5fae\u4fe1\u6a2a\u5e45\u5e7f\u544a\u7684\u539f\u56e0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u9996\u5148\uff0c\u6807\u51c6\u6a2a\u5e45\u5e7f\u544a\u7b80\u5355\u6613\u7528\uff0c\u6a2a\u5e45\u5e7f\u544a\u53ea\u9700\u8981\u57fa\u672c\u7684\u7f8e\u5de5\u6280\u80fd\u3002\u54c1\u724c\u53ef\u4ee5\u5916\u5305\u5de5\u4f5c\uff0c\u4f7f\u7528\u7f51\u7edc\u4e0a\u7684\u514d\u8d39\u6a2a\u5e45\u521b\u4f5c\u5de5\u5177\uff0c\u751a\u81f3\u53ef\u4ee5\u4e0b\u8f7d\u9884\u5236\u6a2a\u5e45\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5176\u6b21\uff0c\u6a2a\u5e45\u5e7f\u544a\u662f\u57fa\u4e8e\u6548\u679c\u7684\uff0c\u5e7f\u544a\u5ba2\u6237\u53ef\u4ee5\u7075\u6d3b\u5730\u6d4b\u8bd5\u548c\u8861\u91cf\u6a2a\u5e45\u5e7f\u544a\u7684\u6548\u679c\uff0c\u800c\u65e0\u9700\u5411\u5176\u6295\u5165\u5927\u91cf\u8d44\u91d1\u3002KOL\u6a2a\u5e45\u867d\u7136\u4e5f\u57fa\u4e8e\u6027\u80fd\uff0c\u4f46\u53ef\u80fd\u66f4\u6602\u8d35\uff0c\u56e0\u4e3aKOL\u53ef\u4ee5\u5c06\u4ef7\u683c\u8bbe\u7f6e\u4e3a\u4ed6\u4eec\u9009\u62e9\u7684\u4efb\u4f55\u4ef7\u683c\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u7b2c\u4e09\uff0c\u6a2a\u5e45\u5e7f\u544a\u6709\u52a9\u4e8e\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u7279\u522b\u662f\u5728KOL\u6a2a\u5e45\u7684\u60c5\u51b5\u4e0b\uff0c\u56e0\u4e3a\u4eba\u4eec\u53ef\u4ee5\u8f7b\u677e\u8bc6\u522b\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u5e76\u5c06\u4ed6\u4eec\u4e0e\u5728\u5fae\u4fe1\u4e0a\u5173\u6ce8\u7684KOL\u8054\u7cfb\u8d77\u6765\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u6700\u540e\uff0c\u6a2a\u5e45\u5e7f\u544a\u662f\u591a\u611f\u5b98\u7684\uff0c\u56e0\u6b64\u7528\u6237\u53ef\u4ee5\u5728\u67e5\u770b\u89c6\u89c9\u8868\u793a\u7684\u540c\u65f6\u9605\u8bfb\u5e7f\u544a\u4e0a\u7684\u6d88\u606f\u3002\u56e0\u6b64\uff0c\u5b83\u4e3a\u54c1\u724c\u5e26\u6765\u4e86\u66f4\u591a\u7684\u5174\u8da3\u548c\u8ba4\u53ef\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u5fae\u4fe1\u6a2a\u5e45\u5e7f\u544a\u4ef7\u683c\u8d35\u5417\uff1f<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u6839\u636e2\u4e2a\u7c7b\u578b\u7684\u8868\u73b0\uff0cKOL\u6a2a\u5e45\u6bd4\u6807\u51c6\u6a2a\u5e45\u8d35\u5f97\u591a\u3002\u867d\u7136\u516c\u53f8\u53ef\u4ee5\u4e0eKOL\u8c08\u5224\uff0c\u4f46\u4e5f\u53d6\u51b3\u4e8eKOL\u6765\u8bbe\u5b9a\u4ef7\u683c\u3002\u6839\u636e\u516c\u53f8\u613f\u610f\u8fdb\u884c\u7684\u6295\u8d44\u6c34\u5e73\uff0c\u5f88\u53ef\u80fd\u4f1a\u51b3\u5b9a\u4f7f\u7528\u54ea\u79cd\u6a2a\u5e45\u5e7f\u544a\u6765\u5ba3\u4f20\u60a8\u7684\u4ea7\u54c1\u3002\u5c3d\u7ba1KOL\u6a2a\u5e45\u5e7f\u544a\u66f4\u5177\u9488\u5bf9\u6027\uff0c\u5e76\u4e14\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\u66f4\u6709\u6548\uff0c\u4f46\u8fd9\u4e9b\u5e7f\u544a\u5bf9\u4e8e\u5927\u591a\u6570\u4f01\u4e1a\u800c\u8a00\u4ecd\u7136\u8fc7\u4e8e\u6602\u8d35\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u5fae\u4fe1\u670b\u53cb\u5708\u5e7f\u544a<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><strong>\u5fae\u4fe1\u670b\u53cb\u5708\u662f\u5982\u4f55\u5de5\u4f5c\u7684\uff1f<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u65f6\u523b\u5e7f\u544a\u5141\u8bb8\u5e7f\u544a\u5ba2\u6237\u5728\u201c\u670b\u53cb\u5708\u201d\u90e8\u5206\u5185\u8fdb\u884c\u5e7f\u544a\uff0c\u8be5\u90e8\u5206\u4e0eFacebook\u7684\u65b0\u95fb\u6e90\u76f8\u5f53\u3002\u5fae\u4fe1\u670b\u53cb\u5708\u5e7f\u544a\u4e3a\u54c1\u724c\u63d0\u4f9b\u4e86\u4e00\u79cd\u66f4\u7b80\u5355\uff0c\u66f4\u5b9e\u60e0\u7684\u65b9\u5f0f\u5728\u5e94\u7528\u4e0a\u505a\u5e7f\u544a\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5b83\u6709\u4e24\u79cd\u4e0d\u540c\u7684\u683c\u5f0f\uff0c\u5373\u5c55\u793a\u5e7f\u544a\u548c\u89c6\u9891\u5e7f\u544a\u3002\u5982\u679c\u7528\u6237\u70b9\u51fb\u6216\u4e0e\u670b\u53cb\u5206\u4eab\u5e7f\u544a\uff0c\u5219\u8868\u793a\u5e7f\u544a\u975e\u5e38\u5408\u9002\u3002\u7136\u540e\uff0c\u5fae\u4fe1\u4f1a\u5c06\u5e7f\u544a\u653e\u5728\u5176\u4ed6\u7c7b\u4f3c\u7528\u6237\u670b\u53cb\u5708\u9875\u9762\u4e0a\uff0c\u8fd9\u6709\u52a9\u4e8e\u5e7f\u544a\u4f20\u64ad\u3002\u5982\u679c\u7528\u6237\u559c\u6b22\u6216\u5206\u4eab\u5e7f\u544a\uff0c\u5b83\u4e5f\u4f1a\u88ab\u653e\u7f6e\u5728\u4ed6\u4eec\u7684\u670b\u53cb\u5708\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5e7f\u544a\u5ba2\u6237\u53ef\u4ee5\u6839\u636e\u7528\u6237\u7684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class=\"dt-single-image\" href=\"http:\/\/www.codingtech.cn\/wp-content\/uploads\/2019\/06\/wechat-ads-4.jpg\" data-dt-img-description=\"\"><img loading=\"lazy\" class=\"wp-image-37170 size-medium aligncenter\" src=\"http:\/\/www.codingtech.cn\/wp-content\/uploads\/2019\/06\/wechat-ads-4-236x300.jpg\" alt=\"wechat-ads-4\" width=\"236\" height=\"300\" srcset=\"https:\/\/www.codingtech.cn\/wp-content\/uploads\/2019\/06\/wechat-ads-4-236x300.jpg 236w, https:\/\/www.codingtech.cn\/wp-content\/uploads\/2019\/06\/wechat-ads-4.jpg 567w\" sizes=\"(max-width: 236px) 100vw, 236px\" \/><\/a><a class=\"dt-single-image\" href=\"http:\/\/www.codingtech.cn\/wp-content\/uploads\/2019\/06\/wechat-ads-3.jpg\" data-dt-img-description=\"\"><br 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